over 50s still stand up for themselves

Get Up, Stand Up? No thanks, say young Brits.
Super Savvies in their 50s keep the campaigning flame alight

When it comes to enjoying themselves or standing up for issues that matter, today's younger generations prefer partying than fighting for the right to do it.

Despite growing up in an era where freedom of choice is taken for granted, those aged 20 to 40 tend to settle for poor service, more so than Baby Boomers of the 50s.

As a result the over 50s have shone out as being the happiest generation of all - 43% of those over 55 rated their quality of life as high, compared to just over a third of people between 16 and 44. They are also more optimistic about their future and the most financially savvy.

But these 'Super Savvies' don't sit back and take it for granted: almost half of the over 50s said they would take action against the closure of local facilities, compared to only one quarter of under 25s, according to the research by Lloyds TSB Insurance.

However, every age group expressed some degree of concern about the present economic squeeze. But having lived through the three-day week in the '70s and the '80s recession, our 'Pecuniary Punks' emerged as the least fazed by it all.

They're also ahead of their 30s and 40s counterparts in terms of overall financial savviness too, and insist on tailor-made products and services designed to protect their hard-earned status.

For more information visit www.covered.co.uk