Wong How Man
WONG HOW MAN BIOG AND LAND ROVER IN ACTION EXHIBITION
DETAIL
Wong How Man is known as China's most accomplished explorer. In 1985, while working for the U.S. National Geographic magazine, Wong led a team that found a new source of the Yangtze river that is internationally recognized as the true geographic source of the river. Twenty years later, Wong led a team to discover a new source, four miles west of the source that he had previously discovered.
More than 20 years ago Wong founded the China Exploration and Research Society (CERS), a nonprofit organization committed to ensuring that the people, animals and sites Wong and his colleagues encounter on their expeditions won't disappear. The Hong Kong-based group now runs 12 projects in China. One involves a campaign to end the slaughter of chiru, antelope whose fur is used in the production of shahtoosh shawls. Another aims at restoring the crumbling frescoes of a tiny Tibetan nunnery. Not averse to high tech, the group has even used nasa satellites to pinpoint ancient caravansaries buried deep in the sands of the Silk Road.
LAND ROVER IN ACTION EXHIBITION
29 Mar - 9 Apr 2010
An exhibition showcasing some of the most important conservation and humanitarian projects from across the world has been brought together by Land Rover at the Royal Geographical Society (with IBG) in London. The exhibition features the vital work of Land Rover's global partners:
Biosphere Expeditions, The Born Free Foundation, China Exploration & Research Society (CERS), Earthwatch, The Royal Geographical Society (with IBG) and the Red Cross and Red Crescent.
China Exploration and Research Society (CERS)
China Exploration and Research Society (CERS) was established as one of Land Rover's five Global Conservation Partners in 2004. The sponsorship forms part of Land Rover's integrated approach to sustainability and includes vehicle support for the society. CERS is active in preserving fragile environments and endangered wildlife in China's remotest regions. Land Rover holds sustainability at the core of its business activity, including sponsoring conservation partners such as CERS. Together with sister company, Jaguar, Land Rover is investing £800m into environmental innovation which includes the development of electrification technology, and the use of lightweight material. Carbon dioxide generated by Land Rover manufacturing activities and customer vehicle use is balanced through an industry leading offset programme run by ClimateCare. The programme operates in the UK, France, The Netherlands, Belgium, Norway, Sweden, Austria and other international markets.